Kim’s Blog

Sign up for the 2nd Estates Gazette Property Marketing Summit

In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations. Here are the links if you are interested: Property marketing trends http://kimtasso.com/property-marketing-trends-challenging-convention/ Land Securities and digital Read More

2015-03-20T10:45:23+00:00March 20, 2015|Kim's Blog, Marketing, Property, Strategy|

Five favourite thoughts on fantastic writing – from a business development writing workshop (2015)

I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More

2015-03-18T18:15:49+00:00March 18, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Social Media, Web Sites|

Legal marketing case study: Improving referrals through reward systems at Keystone Law

I’ve written many articles and blogs about cross-selling and both internal and external referral management. And I always mention the need to remove barriers and risks and ensure that there are adequate rewards. So here's an interesting Legal marketing case study. So I was interested to talk to the good Read More

2015-02-19T15:37:29+00:00February 19, 2015|Kim's Blog, Lawyers, Marketing, Relationship Management|
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