Kim’s Blog

Property Marketing: Digital or non-digital? (Land Securities)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising Sean Curtis (Head of B2B at Land Securities), Tim Watson (Head of Strategy at DixonBaxi) and David Fuller (Toolbox Marketing) who considered the role of digital and non-digital marketing Read More

2014-07-01T17:42:01+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More

Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More

2014-07-01T16:02:44+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|

Book Review – Business Networking: The Survival Guide by Will Kintish

I’ve just written a full review of this book on business networking for Professional Marketing magazine http://www.pmforum.co.uk/magazine/  - and it’s full of praise for this down to earth and immensely practical book (written by an accountant) which reflects all the values and advice that I share with my clients during Read More

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