Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx. I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Read More
This book review of “Malcolm McDonald on value propositions – How to develop them, how to quantify them” appeared in the April 2019 edition of Professional Marketing magazine. https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Like much of Malcolm McDonald’s superb work, this isn’t an easy read as the proposed approach is thorough and analytical. It Read More
When you are writing articles and blogs you usually focus on topical and newsworthy stories and developments. However, at a recent writing workshop we discussed the role of well-written pieces of explanatory material when they are used as backstories and explainers. So here are some writing tips for finding stories, Read More
Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated Read More
At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management---A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has Read More
