In the current edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx there’s an article by me on communicating and developing business relationships in multi-cultural and cross cultural business environments. Three key models are explored and some practical guidance is provided. Due to space limits, the following nine dimensions of cultural leadership competencies from Read More
There’s so much happening in the world – mostly driven by the digital revolution – that it’s easy to get so wrapped up with new tools and channels that the fundamentals are left behind. Strategy is one of those areas that is often neglected. And even when, like me, you’ve Read More
I promised the delegates a note of the key points that arose at the recent, action-packed Future Marketing Manager workshop in London. Amongst the solicitors and accounting firms attending, I was delighted that there were also two barristers chambers represented. Despite the variety of delegates (in sector and seniority), the Read More
I have been involved in social media almost since its inception. Initially, when I was asked to help firms it was often for training in terms of basic awareness of the main tools and helping people set up appropriate profiles. There was little appetite for using social media to support Read More
Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More
