Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In Read More
During the management education course I was running today at the fabulous training centre at the Institute of Director hub at Old Broad Street House, we spent some time contemplating good management (which is not the same as good leadership) and considered a number of interesting issues. Amongst them was Read More
One of the good things about a career in marketing is that you get invited to some interesting events at lovely venues with nice people. On Monday evening, one of my legal clients invited me (and some of my accounting clients) to join them for a few drinks and tasty Read More