May 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Statistics and trends|
I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects:
- Planning, segmentation and research data
- Brand, PR and Communications
- From outbound to inbound
- Social media
- Relationship management
- Client service
- Impact on marketer skill sets
- Future trends
- A word of warning
If you aren’t a member of the PM Forum, and therefore can’t get access when it is published, drop me an email at kim@kimtasso.com for a copy.
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Published On: June 20, 2025
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- Future trends – technology perspectives from Ian Pearson of Futurizon
- Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building
- Delegation and project management
- Property marketing case study – Will Wright at White Space: Branding and video seeding
- CRM, sales pipeline, project management and collaboration system – Glasnost21 for small and medium firms
- Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality
- We’re all change managers in professional services
- Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping
- Clown fish? Book review of "Rainmakers and Trailblazers: Business Development for Lawyers" by Charles Christian
- Down with digital marketing? Leader from Professional Marketing magazine
- Digital marketing qualifications update
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- Legal marketing case studies – Farrer & Co Lexis® Interaction® and Berwin Leighton Paisner Siteimprove web governance suite
- Accountancy marketing case study – Grant Thornton and Lexis® Interaction® aligning partner KPIs with business objectives
- Marketing in a digital world – Conscious Solutions seminar review
- Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”
- Video in the marketing mix – Legal video awards and trends for 2015
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Legal sector research: Highlights from “The Age of the Client” by LexisNexis
- Marketing automation – New pitch development system from Iphelion
- Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)
- Futurologist Chris Yapp on “The professional firms of 2020”
- Psychology in marketing and selling: Seven insights from the PM Forum Conference 2015
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- There’s a real person behind that Persona
- Marketing in the Metaverse – An opportunity for professional services?
- The future agenda for marketing in the professions?
- Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms
- New lead generation and intelligence system for targeting high net worth private clients – An overview of NETZ
- Marketing Information Systems (MkIS) in the professions – An overview