I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects:

  • Planning, segmentation and research data
  • Brand, PR and Communications
  • From outbound to inbound
  • Social media
  • Relationship management
  • Client service
  • Impact on marketer skill sets
  • Future trends
  • A word of warning

If you aren’t a member of the PM Forum, and therefore can’t get access when it is published, drop me an email at kim@kimtasso.com for a copy.