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Impact of technology on marketing
Posted on: May 3, 2012I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects:
- Planning, segmentation and research data
- Brand, PR and Communications
- From outbound to inbound
- Social media
- Relationship management
- Client service
- Impact on marketer skill sets
- Future trends
- A word of warning
If you aren’t a member of the PM Forum, and therefore can’t get access when it is published, drop me an email at kim@kimtasso.com for a copy.
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Category: Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Statistics and trends
Tagged: Marketing, Technology, Trends
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