Selling

Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading Read More

Book review: Let’s get real or let’s not play – The demise of dysfunctional selling and the advent of helping clients succeed (Mahan Khalsa)

I reviewed this book (Let's get real or let's not play - The demise of dysfunctional selling) back in March 2003 for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx but as a couple of people have asked about Frank Covey sales techniques lately I thought it was worth digging it out again. As well Read More

Advanced social media use amongst lawyers, accountants and surveyors

I have been involved in social media almost since its inception. Initially, when I was asked to help firms it was often for training in terms of basic awareness of the main tools and helping people set up appropriate profiles. There was little appetite for using social media to support Read More

Helping fee-earners prepare the perfect pitch

Earlier this week I led the first of a new training session on this topic (Helping fee-earners prepare the perfect pitch) with 18 delegates representing global law firms, medium sized law firms, accountancy practices, economists and actuaries with varied experience of pitching and selling. Initial discussions centred around the challenges. The Read More

2015-01-28T13:29:49+00:00November 8, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|
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