I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views Read More
From what I see at the numerous legal, accounting and property firms I work with it would seem that the recession is over – most firms appear to be enjoying an increase in work and thus income. Yet there are mixed messages about growth in the commercial and residential property Read More
As a single mum with several friends who are single dads (with one of whom I write a monthly article for Wikivorce) I went along last night to the Westminster Debate for Fathers. The purpose of the debate – organised by Natasha Philips of Researching Reform - wasn’t clear at Read More
Last week I presented a session on marketing family law practices at CLT’s annual conference on “Management challenges facing family law practitioners”. At the session I promised the delegates two things – first, a simple introduction to Twitter (please see the earlier blog posts) and second, a commentary on some Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More