Strategy

Future Marketing Manager – The challenges

I promised the delegates a note of the key points that arose at the recent, action-packed Future Marketing Manager workshop in London. Amongst the solicitors and accounting firms attending, I was delighted that there were also two barristers chambers represented. Despite the variety of delegates (in sector and seniority), the Read More

2015-12-11T17:35:02+00:00November 22, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|

Is your organisation too complex?

I participated in a fascinating webinar today by AMBA (Association of MBAs) where Professor Simon Collinson (Dean of Birmingham Business School) presented the key findings from the book he co-authored with Melvin Jay called “From complexity to simplicity: Unleash your organisation’s potential”. There may be some interesting lessons for larger Read More

2013-08-09T20:53:32+01:00October 24, 2012|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Avoid “New lamps for old” – why the genie of marketing takes some effort

You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More

Marketing planning – Are you seaweed or a limpet?

Last week, I had the good fortune to spend the morning with some bright young professional services marketing folk at a workshop entitled “Marketing and Business Development Planning in a nutshell”. We acknowledged that whilst marketers needed detailed marketing and BD plans, fee-earners only needed a short, sharp one page summary Read More

2013-08-09T19:31:19+01:00September 19, 2012|Kim's Blog, Marketing, Strategy|
Go to Top