Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More
Having recently attended Netlaw’s Key strategies for law firms conference http://kimtasso.com/key-strategies-for-law-firms-netlaw-conference-report I was keen to see whether the accountants were concerned with the same issues. Chatham House rules were in place for this event so it is not possible to attribute the comments to particular individuals but amongst the speakers were: Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
The property media is buzzing this week with the news of King Sturge (master of the industrial property – sorry American readers – real estate market) becoming a part of Jones Lang LaSalle to make a combined business with 2,827 staff. Property Week focused on the state of the agency Read More
Elliott Moss, director of Business Development at Mishcon de Reya, presented – from my perspective anyway – the most interesting session at the Netlaw Key Strategies for Law Firms conference (see below for full conference report). He started by saying that the content of his presentation was the culmination of Read More