I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book. I recently researched top marketing books and – surprise – this Read More
It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More
Chloe Christine | LinkedIn of Legal Marketing UK - TBD Marketing Agency for Lawyers led an information-packed workshop on SEO for PM Forum - PM Forum. SEO is a core element of digital marketing – and the search algorithms change all the time. Many professional services firms use external agencies Read More
I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More
I had the pleasure of joining Chloe Christine of TBD marketing when she presented a training workshop on “Email marketing and automation” for PM Forum last week. Delegates (both those in general marketing/business development (MBD) roles and those specialising in client programmes, digital marketing and events) were from law and Read More
