In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations.
Here are the links if you are interested:
Property marketing trends http://kimtasso.com/property-marketing-trends-challenging-convention/
Land Securities and digital marketing http://kimtasso.com/property-marketing-digital-non-digital-land-securities/
Knight Frank and social media http://kimtasso.com/property-marketing-social-media-social-media-knight-frank/
Cluttons, Workspace and CBRE on brands http://kimtasso.com/property-marketing-case-study-power-brands-b2b-b2c-cluttons-workspace-cbre/
I also conducted some research before the event, and the case studies and opinion pieces are here:
CBRE MIPIM thought leadership, advertising, social media http://kimtasso.com/property-marketing-case-study-cbre-mipim-bears-bulls-video-social-media/
Adam Tinworth on content and communities http://kimtasso.com/property-marketing-case-study-adam-tinworth-challenges-line-communities-content-management/
Small Back Room on community, content and the customer experience http://kimtasso.com/property-marketing-case-study-john-rushton-small-back-room-community-content-customer-experience/
Fresh01 on virtual tours, drones and projection mapping http://kimtasso.com/property-marketing-case-study-kurt-ozficici-fresh01-virtual-tours-drones-google-glasses-projection-mapping/
White Space on branding and video seeding http://kimtasso.com/property-marketing-case-study-will-wright-white-space-branding-video-seeding/
Anthony Slumbers on experiential marketing and augmented reality http://kimtasso.com/property-marketing-case-study-anthony-slumbers-sense-place-experiential-marketing-augmented-reality/
More recently, I wrote about video and relationship management in property and real estate:
Relationship management at DTZ, GVA, JLL, Knight Frank and Savills http://kimtasso.com/property-marketing-case-studies-relationship-management-dtz-gva-jll-knight-frank-savills/
The 2nd Annual Estates Gazette Property Marketing Summit takes place on 25th June 2015 at 30 Euston Square, London and I shall be attending this time in my capacity as a journalist.
Speakers and topics include:
- Nick Hughes, Director of Marketing and Communications, SEGRO
- Marketing in practice case studies from: Grosvenor, The Digital Marketing Bureau and lawyers Mishcon de Reya
- Putting the science into branding – Bostock and Pollitt
- Move over print – the future is digital
- Using social media effectively in the property world – Instant Offices
- B2B and residential workshops – Graham Associates and YOU Agency
I’ve negotiated a special offer for readers of my blog – please Book with the promo code YYT40472 and save £50 from the usual registration fee of £399. The promo code will be valid until the beginning of the event. I hope to see you there.