In June 2014, I presented a paper on future trends in property marketing at the first Estates Gazette Property Marketing conference. I also wrote a series of blogs about some of the other presentations.

Here are the links if you are interested:

Property marketing trends

Land Securities and digital marketing

Knight Frank and social media

Cluttons, Workspace and CBRE on brands

I also conducted some research before the event, and the case studies and opinion pieces are here:

CBRE MIPIM thought leadership, advertising, social media

Adam Tinworth on content and communities

Small Back Room on community, content and the customer experience

Fresh01 on virtual tours, drones and projection mapping

White Space on branding and video seeding

Anthony Slumbers on experiential marketing and augmented reality

More recently, I wrote about video and relationship management in property and real estate:

Video at Knight Frank

Relationship management at DTZ, GVA, JLL, Knight Frank and Savills

The 2nd Annual Estates Gazette Property Marketing Summit takes place on 25th June 2015 at 30 Euston Square, London and I shall be attending this time in my capacity as a journalist.

Speakers and topics include:

  • Nick Hughes, Director of Marketing and Communications, SEGRO
  • Marketing in practice case studies from: Grosvenor, The Digital Marketing Bureau and lawyers Mishcon de Reya
  • Putting the science into branding – Bostock and Pollitt
  • Move over print – the future is digital
  • Using social media effectively in the property world – Instant Offices
  • B2B and residential workshops – Graham Associates and YOU Agency

I’ve negotiated a special offer for readers of my blog – please Book  with the promo code YYT40472 and save £50 from the usual registration fee of £399. The promo code will be valid until the beginning of the event. I hope to see you there.