Are you App-Aware, App-Agnostic or App-Happy? I have monitored the introduction of Apps by professional service firms (PSFs) in the legal, accountancy and property markets over the past few years and even built a spread sheet analysing their key features and relative strengths and weaknesses. I intended to write a Read More
Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
The latest figures from the Office of National Statistics showed that in 2010: 5.5% of heterosexual marriages ended in divorce after four years 2.5% of a total of 42,778 civil partnerships in the same period were dissolved 44% of civil partnerships are entered into by women, but they file for Read More
Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More
I've been a judge on these awards for many years and it's always great to go along to the dinner and ceremony to see the lucky winners hear the news of their success and receive their gongs. So I glammed up as best I could and travelled to the Marriott Read More
