Achieving buy-in

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement Read More

2023-04-12T18:25:44+01:00April 12, 2023|Kim's Blog, Marketing, Social Media|

Five questions from a campaign, thought leadership and project management workshop

At last week’s campaigns workshop for PM Forum training  we had a full house of delegates with a rare balance between legal, accountancy/actuarial, property/engineering and consultancy firms. This article summarises the key themes emerging and contributes to the learning resources pack of the delegates. Five questions from a campaign, thought Read More

2022-06-27T09:21:28+01:00June 27, 2022|Kim's Blog, Marketing, Relationship Management, Selling, Strategy|

Ten top takeaways on stakeholder engagement and buy in

At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum  delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More

2022-04-29T11:58:06+01:00April 29, 2022|Kim's Blog, Marketing, Relationship Management|

Don’t jump to conclusions – Coaching and Consulting skills (Expectations, Relationships, Listening, Goals and Implementation (February 2022))

It was a full house on the second presentation of this PM Forum training  workshop on “Coaching and Consulting Skills for Marketing and Business Development” in February 2022. Most of the professions – lawyers, patent attorneys, accountants, economists, engineers and actuaries – were represented. This post explores one of the Read More

2022-02-11T16:55:49+00:00February 11, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|
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