AI

Marketing technology system review – Clean contact data with Cirrom

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted Read More

2023-02-06T09:08:47+00:00February 6, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29th 2022. After two years online, you could feel the excitement of being face-to-face with 150 people in Read More

2022-11-18T16:43:51+00:00November 18, 2022|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Law Society Research Report – Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030

To provide help with legal sector and law firm environmental analyses (e.g. PESTLE analyses) I have attempted to summarise the main findings of The Law Society Research Report “Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030” which was released on 8th June by its Futures Read More

2021-07-19T11:27:25+01:00July 19, 2021|Kim's Blog, Management Skills, Statistics and trends, Strategy|

SEO update for professional services (October 2020)

On 21 October, the PM Forum East Midlands branch  organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More

2020-10-26T13:49:00+00:00October 26, 2020|Kim's Blog, Marketing, Social Media, Web Sites|
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