CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.
I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly). And we subsequently had a conversation about CogniClick.
What CogniClick does
CogniClick uses artificial intelligence (AI) to drive industry insights research to prompt engagement and produce valuable content for thought leadership (e.g. White Papers) for lead generation.
The intuitive and easy-to-use system enables you to create attractive polls, assessments or similar content formats with best practice that today’s short attention spans are around 3 – 20 questions. It integrates with most CRM and email automation systems.
It then provides instant personalised feedback to those who respond allowing them to sign-up to receive a peer comparison benchmark report, assessment score and/or personalised reports. Both incorporate further CTAs (Calls to Action) to continue the dialogue.
As well as sending each participant a personalised report, the CogniClick platform will automatically create a White Paper version and provide evergreen industry thought-leadership content.
So the system facilitates fast, regular research amongst your targets, clients and referrers. Providing automated personalised reports to encourage engagement and quality content to use in communications campaigns.
The system has the potential to revolutionise and reduce the cost of thought leadership research projects. It’s a significant development from traditional survey tools such as SurveyMonkey: The World’s Most Popular Free Online Survey Tool and Survey Solution & Feedback Platform | Questback.
CogniClick campaign examples
The system was developed for use in the technology sector but is now being promoted into professional services firms.
The FT: Future of banking
The Future of Banking: A Live Global Benchmark
Personalised report: The Future of Banking – FT
White Paper report: The Future of Banking – FT
Future of work: A live benchmark
Personalised report: Future of work
The survey is used both for top of funnel marketing and Key Account Management (KAM) engagement.
Blick Rothenberg: Annual Landlords survey – Spotlight on EPC
Compare yourself live with your industry peers
Personalised report: EPC Survey Report
Impact of AI on B2B
The impact of AI on B2B
Arrow: Cybersecurity spot check 2023
Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.
Video can be added to the start page which adds more energy like this The Wellbeing Progress Index to benchmark your approach to employee wellbeing against 14 evidence-based questions covering company policies, employee benefits, leadership and communications: The Wellbeing Index
The CogniClick team will work with you to create the content and the perfect plan for you that helps you stand out and convert your audience, prices range from £10,000 – £30,000 per annum as the expert service comes with the technology for maximum success.
There’s also a dashboard facility to show how your campaign performs.
Further information: Industry-Insights-AI (cogniclick.com)
Key Account Management (KAM) – Research companies (kimtasso.com) June 2023
Campaigns, thought leadership and project management (kimtasso.com) June 2023
Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) February 2023
Informanagement integrated content and distribution system (kimtasso.com) February 2023
themes on campaign development and thought leadership (kimtasso.com) July 2021
Professional Services Thought leadership update – (kimtasso.com) November 2020
The growth of MarTech in professional services – an overview (kimtasso.com) March 2020
How technology drives marketing intelligence and efficiency (kimtasso.com) May 2019