Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

2022-11-07T11:27:03+00:00August 18, 2022|Kim's Blog, Management Skills, Marketing|

Law Society Research Report – Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030

To provide help with legal sector and law firm environmental analyses (e.g. PESTLE analyses) I have attempted to summarise the main findings of The Law Society Research Report “Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030” which was released on 8th June by its Futures Read More

2021-07-19T11:27:25+01:00July 19, 2021|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Struggling with segmentation?

This leader article “Struggling with segmentation” was published in the Summer 2021 edition of Professional Marketing Magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  which is sent free to members of the Professional Marketing Forum. https://www.pmforum.co.uk/ The Covid pandemic thrust marketers into the limelight. Without the face-to-face interactions that are fundamental to so much marketing and Read More

2021-06-30T17:12:44+01:00June 30, 2021|Kim's Blog, Marketing, Strategy|
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