Last week I was excited to facilitate the much-anticipated new PM Forum workshop on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More
Strategic marketers and business developers constantly monitor and analyse their markets. It is an ongoing part of our market research and external analysis within our situational analyses. It allows us to monitor our position (against competitors) and alerts us to opportunities and threats. It helps us understand the needs and Read More
This article was printed in the May/June edition of PM Magazine and can be accessed by members here: PM Magazine - PM Forum. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28th March for the inaugural Professional Services Growth Summit. Many were fresh from Read More
Delegates (fee-earners, marketing/business development professionals and bid specialists) from legal, accounting and insurance firms joined us for MBL’s workshop on “Pitch Perfect - How to Prepare and Present Winning Pitches and Tenders”. Future sessions are listed here: Kim Tasso – MBL Seminars, Whilst we talked extensively about the internal processes Read More
At the recent PM Forum – PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” we spent time considering key consulting skills. In particular we focused on how to achieve engagement, buy-in, commitment and implementation for a “consultancy” project. As well as looking at stakeholder engagement in detail Read More
