Selling Basics – Detectives and DMUs (Video) and recommended books on selling

Posted on: October 30, 2020

Todays’ short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to “be more detective” to learn about your prospect. It then explores the idea of the Decision-Making […]

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Top picks from KAM training workshops (October 2020)

Posted on: October 20, 2020 Top picks from KAM training workshops (October 2020)

At last week’s “Towards KAM and ABM – helping fee-earners with relationship management” workshop (presented digitally through the PM Forum)  we covered a lot of content in a short amount of time. This post covers the top picks from KAM training workshops – as it includes feedback from a previous KAM workshop to show how […]

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Digital and soft skills – Microsoft on skills needed for an inclusive economy

Posted on: September 14, 2020

As today is the start of Microsoft’s Digital Skills Week (14th-18th September 2020) I joined a short digital event this morning (with speakers also from Catch 22 and LinkedIn) on skills for an inclusive economy. It was interesting to hear the latest research and trends on the digital and soft skills required for the future […]

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Marketing basics – Marketing audits with onions and pestles (Video)

Posted on: August 6, 2020

A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although looking at the props I’m […]

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Introducing client portfolio management with dinosaurs – Be more T Rex (Video)

Posted on: July 13, 2020

This week’s short (6 minute) video for professional service firms is “Introducing client portfolio management with dinosaurs – Be more T Rex”. So whether thinking about the client portfolio of the firm, a team or a professional you need to be more T Rex. (Video script) Hi I’m Kim Tasso Today we are going to […]

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