Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk

Posted on: February 10, 2015

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi  (see blog http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/). The article will appear shortly in http://www.pmforum.co.uk/magazine/. Meanwhile, I summarised the key points from some of the Legal marketing case studies for ease of reference: Bird & Bird  Strategy In 1998 […]

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Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International

Posted on: February 4, 2015

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/ ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global board to ensure consistency in […]

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Book review: Effective client management in professional services – How to build effective client relationships by Jack Berkovi

Posted on: January 28, 2015

I’ve just finished reading and reviewing this 340 page book (“Effective client management in professional services – How to build successful client relationships” by Jack Berkovi) for Professional Marketing magazine and you should be able to read the article shortly http://www.pmforum.co.uk/magazine/ . I thought I’d share some of the material that didn’t make it into […]

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Creativity 5 – Books on creativity

Posted on: September 8, 2014

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full day workshops or services to […]

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Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

Posted on: December 3, 2012

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading this book, I thought that […]

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