Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Posted on: February 8, 2020 Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine  Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]

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Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)

Posted on: January 10, 2020 Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)

One of my property clients gave me a copy of this book to support a partner away day I was leading on authenticity, values and leadership http://kimtasso.com/leadership-authenticity-values-and-culture/. It’s a quick but interesting read so I thought – especially as I am proud Twickenham resident and a rugby fan – I’d provide a short book review: […]

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Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein

Posted on: October 24, 2019 Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein

Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions rationally like an “Econ” but […]

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Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten

Posted on: October 18, 2019 Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten

This review appeared in the most recent addition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx “Helping people change: Coaching with compassion for lifelong learning and growth” is an important book for those interested in behaviour change and change management– whether as a professional coach, a leaning and development expert or a leader who wants to engage and […]

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Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari

Posted on: October 10, 2019 Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari

Today is World Mental Health Day. As a psychologist, counsellor and trustee of a mental health charity I thought I’d share my thoughts on this brilliant book. “Lost connections – Why you’re depressed and how to find hope” by Johann Hari was a revelation. Everyone is aware of the growing problem in mental health. This […]

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