Book Review – Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess

Posted on: February 14, 2011

It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional services marketing in Canary Wharf […]

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Architecture and construction – marketing and selling architecture and construction professional services

Posted on: April 5, 2010

I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, checklists and sample scripts to […]

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