I first read "How to win friends and influence people" way back in January 1984. That’s nearly 30 years ago (the book was actually written back in 1938). It had a profound effect on me - despite the fact that I am a psychologist and have read thousands of books Read More
At the recent Professional Marketing Forum conference there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More
At the recent Professional Marketing Forum conference there was a great session by Andy Bounds – “Britain’s sales trainer of the year” and author of the books “The Jelly Effect” and “The Snowball Effect”. Andy’s talk was primarily about how to effectively communicate strategy to people within an organisation. He Read More
I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More
