I was invited to lead a half day workshop for marketers and lawyers at LawNet recently on this topic. We covered a lot of ground – some of which I have written about in previous blogs (see links below), particularly the 7P buy in model and toolbox. However, there were Read More
I liked both “Who moved my cheese?” (Spencer Johnson) and “Our iceberg is melting” (John Kotter) – two fables about how to manage individual and business change. And now the professions have their own story about succession in a partnership. With a distinctly “Watership Down” feel – the main characters Read More
I’ve just written a review of this book for PM Magazine http://www.pmforum.co.uk/. My conclusion? This is a quick read for those who are trying to get their head around content marketing for the first time and how to integrate all the elements of their marketing and sales campaigns (i.e. their Read More
Project management has been a part of my life for a very long time. Back in 1988 when I led the marketing team at Deloitte management consultants (it was called Touche Ross in those days) I helped put together the first marketing campaign for the new project management team. I remember Read More
At the most recent “Towards KAM – helping fee-earners with client relationship management” course at PM Forum http://www.pmforum.co.uk/training/. I promised that I would provide information on the best books for further information on account management. There are three – rather different - books that might be of interest: “Key account management” by Read More
