This little book contains a selection of articles focusing on some of the challenges of law firm marketing - both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More
Following on from Peter Cook’s http://www.academy-of-rock.co.uk/ great book “Sex, Leadership and Rock’n'Roll: Leadership Lessons from the Academy of Rock” comes the thinner but just as good “Punk Rock People Management”. It’s a short, accessible booklet providing some no-nonsense practical advice to non-HR professionals on dealing with hiring (selection, induction, rewards), inspiring (engagement, Read More
Obviously the legal market is in a state of flux with the recession, deregulation and the threat of new business models and new entrants as the result of the Legal Services Act. Many accountants are scratching around for a response to the commoditisation of audit services and surveyors and agents Read More