I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More
Following on from Peter Cook’s http://www.academy-of-rock.co.uk/ great book “Sex, Leadership and Rock’n'Roll: Leadership Lessons from the Academy of Rock” comes the thinner but just as good “Punk Rock People Management”. It’s a short, accessible booklet providing some no-nonsense practical advice to non-HR professionals on dealing with hiring (selection, induction, rewards), inspiring (engagement, Read More
Obviously the legal market is in a state of flux with the recession, deregulation and the threat of new business models and new entrants as the result of the Legal Services Act. Many accountants are scratching around for a response to the commoditisation of audit services and surveyors and agents Read More
I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More
