Back in 2007 I reviewed this book for Professional Marketing magazine but I have mentioned it to a couple of people during recent promotional skills courses and I thought I’d look it up again in advance of a business development writing course I am presenting next month. Original review “There Read More
I’ve just finished writing a detailed review of this book "How to be great at the stuff you hate: The straight talking guide to persuading, networking and selling" which will appear shortly in PM magazine. Here are some headline thoughts and a few more personal observations. Any book which starts Read More
This little book contains a selection of articles focusing on some of the challenges of law firm marketing - both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More