Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

By |2021-03-30T22:08:38+01:00January 15, 2021|

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule Read More

By |2019-11-11T10:21:04+00:00November 11, 2019|

Professional Marketing Forum conference report 2018: The Bare Necessities

This article "Professional Marketing Forum conference report 2018: The Bare Necessities" was published in Professional Marketing magazine  I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Read More

By |2021-04-03T15:59:44+01:00November 8, 2018|

Property marketing case study – Key points from the EG property marketing conference 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks - both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we Read More

By |2018-07-09T11:06:59+01:00July 9, 2018|
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