I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G "Captures Read More
It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between Read More
As I prepared to lead another brand workshop and looked through the library of brand related books in my office, it occurred to me that there was nothing devoted to corporate or service brands in the professional services sector. We all know that it cost Andersen Consulting a reported £100m Read More