Buy-in

Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

2021-04-01T17:42:58+01:00February 18, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Resources to help you deal with difficult interactions

I sent this information as a mailer to my clients and contacts recently and the feedback was really positive. Some suggested I should publish it as a blog post so that it could be seen by more people. So here is an article on resources to help you deal with Read More

2021-04-01T17:04:06+01:00February 12, 2021|Kim's Blog, Management Skills, Relationship Management|

Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Read More

2023-03-06T11:04:36+00:00January 28, 2021|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Property marketing case study – Transformational change in Savills’ bid processes

The London Committee of the PM Forum  hosted an event on 11th November where Ellie Blenkinsop (The Client - Head of Bids at Savills) and Francesca Ayers (The Consultant - Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by Read More

2020-11-18T11:42:10+00:00November 18, 2020|Kim's Blog, Marketing, Property, Selling|

Proactive Marketing/BD Executive (Oct 2020) – Session highlights

At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This Read More

2020-10-06T13:49:22+01:00October 6, 2020|Kim's Blog, Marketing|
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