It was a full house (including Marketing Executives from some Magic Circle law firms and Big Four accountancy practices) at this week’s PM Forum full day training session on “Growing your role: The Proactive Marketing Executive” which was kindly hosted by Withers solicitors in the shadow of the Old Bailey Read More
KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More
I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More
A couple of months ago there was a bit of a furore about reports that some business development and marketing people at London’s top law firms were being paid as much as £477,000 (even though this turned out to be a combination of the highest base salary awarded (£345,000) combined Read More
I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation, risk and compliance Commercially Read More
