At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More
Most people know that I have been a staunch supporter of the Chartered Institute of Marketing (CIM) in the past. Call me a Luddite but I really liked the old CIM marketing standards (see above). They gave a clear picture of what marketers were expected to know and be able Read More
At last week’s half day “Up to speed in digital marketing and social media course” http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available. Back in 2012, I wrote the following blog about the main digital marketing qualifications: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ Here is some recent feedback from Read More
The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More
Psychometric tests are often used as part of the recruitment assessment process by human resource professionals, but many people find them a valuable element of a performance improvement or career development coaching process. Many clients have found insights into their own personality – and how it compares to their colleagues Read More
