Interested in a free personality assessment? I’ve just completed four days training with Psysoft http://www.psysoft.com/ to achieve the British Psychological Society (BPS) Occupational Ability and Personality Test User Certification Level A and B using NEO PI-R Personality Inventory. Yes, psychometric testing! This is to add to my armoury of a BPS Read More
There are competency frameworks, psychological profiles and considerable debate about what makes a great partner. So in a somewhat lighter spirit, and using 20+ years of observations of partners of all shapes and sizes (the good, the bad and the ugly) here are my thoughts on the 12 Ps of Read More
I promised the delegates a note of the key points that arose at the recent, action-packed Future Marketing Manager workshop in London. Amongst the solicitors and accounting firms attending, I was delighted that there were also two barristers chambers represented. Despite the variety of delegates (in sector and seniority), the Read More
There was an unfortunate article recently in one of the legal magazines that provided a rather damning view of the history of marketing in the profession. On the basis of interviews with a handful of people, it asserted that most marketers involved in legal marketing in the past were no Read More
Econsultancy – as part of its corporate social responsibility programme – is taking some of the brightest graduates and putting them through an intensive “graduate boot camp” digital marketing training programme and making them available for three month internships. The initial 20 “inspiring interns” – whose disciplines span marketing, media, Read More
