Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

Posted on: November 13, 2015

(Apologies – the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers of Attorney, Wills and care […]

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Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

Posted on: October 9, 2015

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]

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Nine takeaways from the second annual Estates Gazette property marketing summit

Posted on: July 7, 2015

On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be about disruption – now it’s […]

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Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk

Posted on: February 10, 2015

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi  (see blog http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/). The article will appear shortly in http://www.pmforum.co.uk/magazine/. Meanwhile, I summarised the key points from some of the Legal marketing case studies for ease of reference: Bird & Bird  Strategy In 1998 […]

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Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International

Posted on: February 4, 2015

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/ ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global board to ensure consistency in […]

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