Don’t try to eat the white elephant whole – thoughts on change management and leadershipPosted on: November 18, 2019
At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on managing change and leadership.
What’s a white elephant?
A white elephant is “a possession that is useless or troublesome, especially one that is expensive to maintain or difficult to dispose of”. That’s rather different to the pink elephants you are supposed to see when you’ve had too much alcohol.
In a professional service firm, sometimes the leaders get excited by an idea – for example, key account management (KAM) or client experience management (CEM) and ask someone in the marketing or business development team to lead the project. You are being asked, in effect, to eat the elephant whole.
Eating the elephant in bite-sized pieces
Whilst it sounds like a fabulous opportunity – this situation can be a bit of a poison chalice. This big nebulous project has landed on our desk and we have to try and tackle it. So we need to work hard and adopt a strategic and structured approach (breaking things down into management bite-sized pieces) to do things such as:
- Understand the reasons for the initiative and its link to other strategic projects at the firm
- Educate management as to what is likely to be involved – to check their commitment
- Craft a compelling vision of where we hope to be in the future
- Develop specific objectives for what we hope to achieve – this is important in managing expectations
- Analyse the potential costs and benefits of the initiative
- Define clear boundaries for the project to avoid extensive scoop creep
- Engage with champions and sponsors to help influence and persuade other stakeholders
- Break down the overall initiative into a number of clear stages and distinct projects – each with its own start and end dates, the resources required and the outcomes to be achieved
- Engage others in developing a process to implement each stage of the initiative and embed new behaviours into the culture of the
We considered several other change management architectures or frameworks and the delegates selected the elements from each that they liked to craft a process that fitted their challenge and firms the best.
The delegates really enjoyed the storyboarding exercise where we started with the end goal – or the vision of the desired future state – and then built a series of images of what we might do to get there from the present position.
Is two better than one in leadership?
A while back I wrote about leadership in terms of maverick magpies and predictable pigeons http://kimtasso.com/leadership-and-management-maverick-magpies-and-predictable-pigeons/.
I have also written before about Kirton Adaption-Innovation Inventory (KAI) http://kimtasso.com/creativity-2-creativity-personality-profiling/
In 2016, in the book “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business” authors Gino Wickman and Mark C. Winters argued that there were two types of leaders required to grow a business – Visionaries and Integrators. The Visionaries are the ones who are future focused and see the big picture whereas the integrators are those who tackle how to align the organisation’s operations today to achieve that longer term vision. “Visionaries have ground breaking ideas. Integrators make those ideas a reality.”
So we debated the question – for great leadership (and change management is an integral part of the definition of leadership) can we really rely on just one person or must we seek a leadership team with an array of aptitudes, competencies and styles?
Using metaphors for cultural change
The idea of a business idea being a white elephant is a metaphor. And so is the idea that a great leadership team comprises both magpies and pigeons.
During another exercise we used metaphors to help people see our current position and our desired future position more easily. Particularly with regards to organisational culture. Some examples discussed included:
- From wasps (lone, irritating creatures) to bees (productive, collaborative group)
- From pandas (fluffy, slow and cute) to grizzly bears (strong, fearsome and challenging)
- From jelly beans (small, varied flavours but similar) to Quality Street (strong brand of different chocolates each with different preferences in the market)
- From spiders (highly skilled and patient lone creatures) to termites (strong team building something permanent)
Such transitional metaphors allow us to take people on the change journey conceptually – to understand where we are now and where we want to get to and thus what we must do now to start moving towards the goal.
We also talked about the idea of a “burning platform” – something that forces people to act (i.e. jump off the burning platform). Many professional service firms are relatively comfortable – there is no perceived immediate threat which leads to inertia and “if it’s not broke don’t fix it” mentality.
A crucial part of change management is creating a “burning platform” to motivate people to engage in the transition. At the heart of this challenge is motivation – whether we use fear (the stick), greed (the carrot) or something else.
And this led to a discussion of the model of riders (rational), elephants (emotional) and paths (small, specific steps) as described in the book “Switch; How to change when change is hard” http://kimtasso.com/change-management-book-review-switch-how-to-change-things-when-change-is-hard-by-chip-and-dan-heath/ More elephants, but the emotional challenge this time.
- Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)
- 12 tips from a coaching and mentoring skills course (2015)
- Are you ready to change? Remember the change process
- Top tips for motivating people
- Being more strategic – Six insights (Bias, Data, Complexity, Tolerance, Journey, Skills)
- Achieving buy-in – Oranges, elephants and dancing
- Change management and creativity – Why a third adapt more easily
- To merge or not to merge? Merging property partnerships
- Project vs Campaign Management
- The Lawyer Business Leadership Summit - Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.
- Book review – Making sense of change management: A complete guide to the models, tools and techniques of organisational change by Esther Cameron and Mike Green
- Driving change in professional practices – the interesting bits?
- Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
- Coaching skills – The power of questions (2017)
- Book review – Key Coaching Models by Stephen Gibson (and other coaching books)
- Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)
- Change management – Millennials, metaphors and resistance
- Key Account Management KAM in a nutshell
- Leadership: Emotional contagion, delegation, coaching and team meetings
- Internal communication – Why, how and what?
- Non-Executive Directors: Benefits for professional service firms
- Lessons in leadership - personal brand, presence, stages and loneliness
- Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion
- Making an impact, influence and persuasion
- Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)
- Book review: Reinforcements: How to get people to help you by Heidi Grant
- Leadership and management: Maverick Magpies and Predictable Pigeons
- Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
- An MBA is great – but you’ll need soft skills to make an impact
- What are your priorities for 2019? Thoughts for professional service firm leaders
- Effective marketing – a discussion with managing partners
- Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)
- Driving successful marketing programs for professional services
- Change management and Employee engagement
- Better Business Relationships and DACRIE - A model to enhance business relationships
- Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
- Technology and psychology skills needed
- Leadership: Authenticity, values and culture
- How to facilitate groups
- Animal magic and the art of gaining buy-in: Leeds September 2019
- Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten
- Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
- Future Marketing Manager – Eight steps to manage virtual teams
- Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
- 12 thoughts on delegation, coaching and team management (2019)
- Boost business development success with coaching
- Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
- Changing behaviour in the workplace to boost productivity – Insights from psychology
- Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
Category: Kim's Blog, Management Skills, Relationship Management, Strategy
Tagged: Aims, Challenge, champions, Change, Change management, Consultancy skills, Corporate culture, Course, Creative Thinking, Creativity, Engagement, Goal setting, Leadership, Managing Change, Metaphor, Organisational culture, Persuasion, Planning, Project management, Psychology, sponsors, Stakeholder management. Culture, stakeholders, Storyboard, Storyboarding, Training, Vision