At the start of 2020, I talked to Totum Partners - specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to Read More
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More
This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have Read More
Following my short video on the emotions during major changes, many people said they are feeling disoriented and disconnected during lock down. It’s no surprise as the changes have been immense and the impact of isolation is underestimated. But I recall – from my work as a psychologist and coach Read More
I have produced a 10 minute video on soft skills: Introduction to coaching – Three frameworks. This includes an overview of John Whitmore’s GROW model, the OCM’s SMILE model and the compassionate coaching movement’s Intentional Change Theory (ICT). The video also considers the range of soft skills needed for effective Read More
