Book launch: Essential soft skills for lawyers – some research findings

Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as Read More

2020-07-06T15:04:47+01:00July 6, 2020|Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling, Statistics and trends|

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule Read More

2019-11-11T10:21:04+00:00November 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Technology and psychology skills needed

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable Read More

2021-04-03T15:07:01+01:00July 15, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Pitching and Tenders – Nine top tips and client feedback (June 2019)

I’ve led several public courses on tendering and pitches recently (e.g. through Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) and for professional service firm clients on an in-house basis. Here’s a round-up of the points that had most resonance on pitching and tenders – Nine top tips and client feedback: 1. Have a Read More

2019-07-05T09:55:07+01:00July 5, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|
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