Psychology in marketing and selling: Seven insights from the PM Forum Conference 2015

Posted on: November 3, 2015

My conference report for the 20th annual Professional Marketing Conference was published in the November 2015 edition of PM magazine http://www.pmforum.co.uk/magazine/index.aspx There was an amazing mix of speakers talking on the theme of “Tomorrow’s world”. Here are some of my personal reflections which didn’t make it into the official conference report: Futurologists – Chris Yapp […]

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Client feedback – Legal and accounting client feedback from Aframe, Argus Media and Santander (October 2015)

Posted on: November 3, 2015

One of my favourite elements at each annual Professional Marketing Conference http://www.pmforum.co.uk/events/conferences.aspx is the final session (which I call “the clients bite back”) where clients are invited to give their views on where their professional advisers are getting it right – and wrong. This year, the panel was led by Elliott Moss – the business […]

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Legal market research – The Lawyer’s In-house Attitudes Report

Posted on: September 9, 2015

Earlier this year I worked on some legal market research with The Lawyer magazine to analyse the huge amount of data collected from 530 in-house lawyers for the fourth In-house attitudes survey. My executive summary of that report was published in June 2015 http://www.thelawyer.com/in-house/positive-attitudes-in-house-attitudes-report-executive-summary/3035939.article and the main points were as follows: 28.2% described themselves as “General […]

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Seven thoughts on private client marketing (June 2015)

Posted on: June 19, 2015

I facilitated “Developing and sustaining your private client practice” courses in London and Bristol for MBL during the early part of June 2015. It seems that private client marketing is high on many law firms’ agendas. The full day session covers a variety of topics – strategy and planning, market analysis, human resources management, product development, […]

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Law South Conference 2015 – “Achieving extraordinary client engagement” with empowerment, value, disruption, disobedience and psychology

Posted on: May 17, 2015

Last week I had the honour of presenting a paper at the annual LawSouth conference on Achieving extraordinary client engagement. Here is a summary of the main points raised by the speakers: The people are everything – Julian Summerhayes http://juliansummerhayes.com/ Julian started his talk with quotes from “The age of client” from Lexis-Nexis Bellwether Report […]

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