Cross Cultural

International relationship management – Highlights from a talk by Allan Evans at BDO accountants

At the 2017 Professional Marketing Conference , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms Read More

Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great Read More

2015-10-09T12:01:53+01:00October 9, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Intercultural working – some insights

I recently participated in a webinar on intercultural working presented by the Open University Business School (OUBS). The speakers included Dr Bjorn Claes, a senior lecturer in operations management, and Jeremy Roebuck of Grow Movement. Here are the main points: What is culture? Definitions vary from “how we make sense Read More

Four themes in referrer management – for lawyers and accountants in the UK and internationally

Intermediary and referrer management was the topic for a full day session at a recent MBL training event in London and also a recent conference session for international accountants in the CPAAI network in Amsterdam. Referrer and intermediary management is one of my key themes this year and I have Read More

2018-01-12T12:22:40+00:00June 19, 2015|Accountants, Kim's Blog, Lawyers, Relationship Management|

Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success

At the Professional Marketing Forum training session for Future Marketing Managers  last week I talked about the Finnish quality of “Sisu”. Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success. There isn’t a direct translation in English of this special quality which is part of the Finnish Read More

2024-06-07T09:39:47+01:00April 20, 2015|Kim's Blog, Marketing|
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