Differentiation

Five Spice Girl lessons from a pitching workshop (May 2022)

As well as delegates from across the UK (including a few from Romford in East London), we were joined at this session on “Helping fee-earners to prepare the perfect pitch”  by people in Warsaw, Poland and Lisbon, Portugal. During an intense and fast-paced half-day we covered a lot of material Read More

2022-05-30T17:05:06+01:00May 30, 2022|Kim's Blog, Marketing, Selling|

Pitching and tendering – Focus, differentiation and less is more (April 2022)

There were delegates from law, construction and surveying firms at MBL’s recent “How to prepare and present winning pitches and tenders” . Three key themes emerged on pitching and tendering – Focus, differentiation and less is more. Focus on the client One of the key themes was the need to Read More

2022-04-07T11:17:05+01:00April 4, 2022|Kim's Blog, Lawyers, Property, Relationship Management, Selling|

Take them on the strategy journey

Last week we had delegates from law and accountancy firms from all over the UK and Ireland (and also Cyprus) at another of the PM Forum’s  popular workshops on “Being more strategic”. We looked at how to improve strategic thinking skills, understanding business strategy and developing marketing/business development strategies. We Read More

2021-09-19T13:48:31+01:00September 19, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|
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