Most professional services marketing and business development professionals find themselves managing large and complex projects. At a recent PM Forum webinar, Marina Charles, digital marketing lead at BDO, moderated a sterling panel to tackle the topic of project management in professional services marketing. Her panel included: Jon Lelliottt (Transformation Programme Read More
I’ve summarized the highlights of the recent PM Forum online training workshop: “Strategic Marketing and BD Planning: In a nutshell”. Most of the delegates were in general MBD roles (mostly at executive level) – two were focused on event planning. Some were within large teams (30+) and others were in Read More
I’ve assembled some further recent case studies showcasing the latest developments in professional services marketing. Brand and internal engagement feature heavily across them all. Signposts to earlier case studies are shown below. Marketing case studies: Sponsorship, brand campaigns and podcasts Albert Goodman (accountancy) – Sponsorship Devonshires (law) – Brand evolution Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More
It was a small but beautifully-formed group which gathered at the City offices of Crowe UK accountants for the recent PM Forum - PM Forum workshop “Future Marketing and Business Development Manager”. It was wonderful to meet representatives from so many of my former clients including: Hempsons, Wrigleys, Buzzacott and Read More
