Kim TassoLegal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)
Posted on: September 27, 2017
In 2015 I interviewed David Leadercramer, the former managing partner and senior partner of Ross & Craig solicitors http://www.rosscraig.com/ about his firm’s decision to merge with DML Stallard http://www.dmhstallard.com/ to gain insight into the merger decision and process. The original interview is below. David was kind enough to reflect recently on what he said at […]
Legal Marketing Case Study – Fisher Meredith family law services and so much more
Posted on: May 19, 2016
Here’s the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and enabled them to really punch […]
Legal market research – Perceptions and needs of consumers and small businesses
Posted on: April 24, 2016I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related links below). This blog supplements […]
Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”
Posted on: December 2, 2014At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact sheets Capital Law http://www.capitallaw.co.uk/ Consultancy […]
Family Law Panel Westminster Forum 2014 – “Couples break up – Families don’t need to”
Posted on: October 28, 2014As a psychologist and trainee psychotherapeutic counsellor, a consultant who works with many family lawyers, a divorced mum who ensured my children’s father played a major role in their lives and as a long-time supporter of the not-for-profit organisations OnlyMums http://www.onlymums.org/ and OnlyDads http://www.onlydads.org/, I was delighted to attend my second Westminster Forum on the […]