Kim TassoInternational relationship management – Highlights from a talk by Allan Evans at BDO accountants
Posted on: October 18, 2017
At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms have clients with international operations: […]
Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)
Posted on: October 16, 2017
At a recent CLT course on Business development for lawyers, I was working with employment, construction and commercial lawyers. The key points of interest were as follows: Pipeline management Pipeline management is particularly important for those selling commercial legal services to organisations. There is often a significant lead time between targeting or making first contact […]
Integrated marketing – Joined up sector, KAM and CEM programmes
Posted on: August 11, 2016
Integrated marketing can be a challenge. It can be especially difficult trying to integrate and co-ordinate various strategic marketing and business development initiatives in a professional services firm. Particularly as fee-earners can have short attention spans and quickly grow weary when presented with another new marketing programme. Typically in a professional services firm there is […]
Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)
Posted on: October 9, 2015
You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great and the good in professional […]
Four themes in referrer management – for lawyers and accountants in the UK and internationally
Posted on: June 19, 2015Intermediary and referrer management was the topic for a full day session at a recent MBL training event in London and also a recent conference session for international accountants in the CPAAI network in Amsterdam. Referrer and intermediary management is one of my key themes this year and I have presented a number of public […]