Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety Read More
Three recent news reports captured my attention on client service insights for law firms and professional service firms. Addleshaw Goddard solicitors uses empathy Addleshaw Goddard – a major law firm – topped the charts for client service (performance and value for money) in the Nisus Consulting research http://www.nisus.net/ to become Read More
I recently presented a new course on cross-selling and referrer management for marketers and business developers in professional services for the PM Forum http://www.pmforum.co.uk/training/. As the many other blogs on these topics will demonstrate, they are big issues and we had to be selective on what we covered. However, the Read More
Legal market research in the LexisNexis Bellwether Report 2016 “The riddle of perception” was recently published. The research involved structured interviews with 122 independent lawyers and 108 clients of which 93% had experience of private client legal matters. Some of the highlights from the report include: Just under half of Read More
At a recent training session for MBL on “Managing and developing a private client practice”, delegates identified the following four key insights and asked for a summary of the issues discussed: 1. Analyse the source of work Avoid data-free marketing. Before you start work on setting objectives and developing strategies Read More
