BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

Posted on: July 25, 2012

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown up book you need to […]

Read More

Mischcon de Reya – a law firm that seems to have got it right?

Posted on: July 20, 2012

As I have blogged before about Mischon de Reya, (most recently http://kimtasso.com/collaborative-marketing-of-family-law-services-debretts-and-mishcon-de-reya and http://kimtasso.com/legal-marketing-case-study-mishcon-de-reya) it was interesting to read the article about the firm in a recent edition of The Lawyer http://www.thelawyer.com/reya-light/1013344.article Some of the key themes that emerge as to the key to its success include: A strong managing partner – Kevin Gold – in […]

Read More

What is NLP (Neuro Linguistic Programming)?

Posted on: July 16, 2012

As a psychology graduate, I wasn’t that impressed by NLP – but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form of applied psychology. However, there […]

Read More

Reflections on Managing Change and Leadership (with book list)

Posted on: July 16, 2012

At the start of July, I ran another of the popular PM courses on “Managing Change and Leadership” http://www.pmforum.co.uk/training/index.aspx. As usual, I promised the delegates a summary from the session and the delay was due to me reviewing a new book on Managing Change (see below). We started the session with a review of the particular […]

Read More

Leadership: Lessons from Star Trek and Neuroscience

Posted on: June 20, 2012

Two recent but very different articles on leadership attracted my attention. Star Trek Forbes published “Five leadership lessons from James T Kirk” in May http://www.forbes.com/sites/alexknapp/2012/03/05/five-leadership-lessons-from-james-t-kirk/. It’s a neat way to get across some key messages – with evidence from the Enterprise’s caption: Never stop learning Be a “walking stack of books” the more knowledge you […]

Read More

Original branding by Matt Playford · A site by Fresh01