Kim TassoBook review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
Posted on: May 29, 2019
I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]
Better Business Relationships and DACRIE – A model to enhance business relationships
Posted on: April 15, 2019
This article “A model to enhance business relationships” was published in the March 2019 edition of Ambition (the magazine of the Association of MBAs). It describes the DACRIE model which is the basis of the book by Kim Tasso “Better Business Relationships – Insights from psychology and management for working in a digital world”. The […]
Change management and Employee engagement
Posted on: April 8, 2019
At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]
Managing and marketing a profitable surveyors’ practice – Guiding and rising stars
Posted on: March 28, 2019
At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was “rising stars in the practice” […]
10 key points all about buy-in in professional services (Manchester and Dublin 2019)
Posted on: March 3, 2019
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]