Legal client feedback – Group General Counsel of Colt (telecommunications) 2014 (and procurement tips)

Posted on: October 3, 2014

Continuing the blog series on “Legal client feedback” Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years ago I instigated a process […]

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Accountancy marketing case study – Grant Thornton and Lexis® Interaction® aligning partner KPIs with business objectives

Posted on: October 3, 2014

At the recent PM Forum conference, I picked up an accountancy marketing case study from technology suppliers there about the use of marketing technology by accountancy firm Grant Thornton. The Senior Executive – CRM, Marketing and Business Development talks about the use of the CRM solution amongst the 200 partners across 25 offices at the […]

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Legal marketing case studies – Farrer & Co Lexis® Interaction® and Berwin Leighton Paisner Siteimprove web governance suite

Posted on: October 3, 2014

At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of a larger Microsoft upgrade initiative, […]

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Moving your career beyond Head of Marketing – PM Forum event report

Posted on: September 17, 2014

KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Slater, Practice Director of Thomson […]

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Review of law firm strategy and finance (First half 2014)

Posted on: August 14, 2014

Every six months or so I trawl through all the recent editions of The Lawyer magazine in an attempt to identify key trends, weak signals and outliers amongst the large law firms to inform law firm strategy discussions amongst the firms that I work with.  Is there any real growth? Commercial law is a $300 billion […]

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