Here are highlights from the recent PM Forum workshop on “Cross-selling and referrer management accelerator”. We acknowledged that there was no one “right way” to enhance cross-selling and referrer management. Each firm starts from a different place, has varying access to information and may have different goals. There was recognition that it Read More
The 2026 Annual Strategy and Marketing Benchmark is always eagerly anticipated by the professional marketing community at Home - PM Forum. The 14th report was presented by Alastair Beddow | LinkedIn (MD of Home - Meridian West). Charlotte Green | LinkedIn (Head of Clients and Markets at Gowling WLG) chaired Read More
December’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals moved back to a full day format following feedback from previous delegates. Law and accountancy firms were represented on this session – during which there were various threads on strategy conversations. Promoting strategic conversations with Read More
At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More
Poor mental health is a growing concern in our society. As a practicing psychotherapist, alongside my business consultancy, I see daily evidence of the scale of the challenge and witness the tragic impact on individuals. I’ve shared some statistics below about mental health issues in the workplace and also in Read More
