Kim TassoHelp your lawyers understand and engage with social media effectively
Posted on: November 16, 2018Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education element – helping lawyers to […]
Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
Posted on: October 31, 2018
The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and digest the contents and write this review. Professional services leadership is an important topic and the book contains a huge amount of […]
Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)
Posted on: October 26, 2018
This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]
Leadership and management: Maverick Magpies and Predictable Pigeons
Posted on: October 19, 2018
There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was a term coined by Tom […]
Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)
Posted on: September 26, 2018
I was at the Business Book Awards https://www.businessbookawards.co.uk/ in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]