At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More
Most people know that I have been a staunch supporter of the Chartered Institute of Marketing (CIM) in the past. Call me a Luddite but I really liked the old CIM marketing standards (see above). They gave a clear picture of what marketers were expected to know and be able Read More
At last week’s half day “Up to speed in digital marketing and social media course” http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available. Back in 2012, I wrote the following blog about the main digital marketing qualifications: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ Here is some recent feedback from Read More
I wrote the leader in this month's Professional Marketing magazine http://www.pmforum.co.uk/magazine/view_article.aspx?id=4294 and have reproduced it here for ease of reference Down with digital? Enough already about digital. This is not heresy. I’m as reliant on databases, analytics, social media and technology as the next marketer. Perhaps more so. And I’ve just Read More
