Professional service marketers face challenging syllabus change

Posted on: February 3, 2009

On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Barclays there are large and […]

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Pricing problems across the professions

Posted on: October 20, 2008

Oh dear. In the same edition of a London newspaper today there were two stories highlighting the pricing problems in the professions. In one article, a chain of estate agents had sent out a mailer to home owners in the wealthy areas of Central and Greater London to say that they would waive their fees […]

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What makes a good marketing campaign?

Posted on: September 3, 2008

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to discuss the winners in a […]

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Marketing is like fishing

Posted on: August 28, 2008

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes – deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art of marketing… First, a fisherman […]

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Elderly, grey, silver, mature or hyperactive?

Posted on: August 8, 2008

This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of research over the past few […]

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Original branding by Matt Playford · A site by Fresh01