There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella Read More
It’s not often that I am stopped in my tracks by really inspired marketing of legal services but it happened this week. And in the area of marketing of family law services. The family legal market is going through a period of unprecedented change – Legal Aid has been swept Read More
We are all aware at the pace of change within the family law market and appreciate the need to keep up to date with all the latest statistics and developments. Here’s some of the items I have picked up recently: Divorce increasing again The number of couples divorcing has increased Read More
This little book contains a selection of articles focusing on some of the challenges of law firm marketing - both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More