I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Read More
I wrote a short article for the Finance & Management special report on “Starting a business" by the Institute of Chartered Accountants in England and Wales. It attempts to tackle the issue of selling for those who are starting a business and unfamiliar with marketing and sales techniques. Topics covered Read More
Last week I presented a session on marketing family law practices at CLT’s annual conference on “Management challenges facing family law practitioners”. At the session I promised the delegates two things – first, a simple introduction to Twitter (please see the earlier blog posts) and second, a commentary on some Read More
For several years now I have been a judge on the “Best Marketing Campaign” for the Managing Partner’s Forum annual awards. Here are the judge’s citations for the 2009 winner and runners up. Well done to all those who got to the shortlist! (Further details of the other category winners Read More
Last week, I had a good chat with a guy who was one of the first people to be appointed as a “salesperson” at a professional service firm several years ago - as part of my research for an article on business development careers in the professions. I explained that Read More